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Blysjön 2018

Blysjön is a private, non-profit festival, whose purpose is to promote music, creativity and human fellowship. The festival is set in the heart of Värmland, surrounded by beautiful nature and music that most people would refer to as ‘bangers’

Role

Art direction, Visual & Motion design

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https://olofmogard.com/wp-content/uploads/2019/05/blysjon-promo_mobile.mp4
Blysjön is based on five principles. Music, art, community, sustainability and responsibility. The principles work as community guidelines during the festival, as well as a vision of what the establishment aspires to be
The graphic style of Blysjön heavily relies on the display font Sporting Grotesque. Its quirky shapes remind you of the organic and playful environment. Whilst the saturated color palette resembles the surrounding water and synthetic lights
Photos by Jens Karlsson
Next case
The Checkout